Digital Marketing Specialist

Praca: Digital Marketing Specialist

Working from home or at the Wrocław / Gdańsk office
Digital Marketing Specialist
Miejsce pracy: woj. łódzkie

As a Digital Marketing Specialist, you will play a crucial role in increasing our online presence, brand awareness and lead generation. You will be responsible for developing, managing, and optimising digital marketing campaigns, which will provide our potential clients with a better understanding of how Objectivity can help them tackle current and future challenges. You will manage various aspects of the digital marketing funnel, which may include a mix of PPC/digital advertising, social media marketing, email marketing, landing pages, ABM, Analytics. You will also analyse the latest trends to help Objectivity stay ahead of the game.


You will be part of a team responsible for driving client’s acquisition across digital channels and optimizing the digital brand experience along our customer journey.

Your role will be to:
  • Develop, plan, and manage digital marketing campaigns.
  • Report on analytics and other measurements.
  • Collaborate with Sales Executives and our Guilds.
  • Collaborate with the UX/SEO/developers teams to improve website user experience and SEO enhancements from mobile to desktop.
  • Build and optimize paid digital campaigns, including search and paid social.
  • Write catchy headlines and ads.
  • Implement website content updates.
You are the One if you have:
  • Professional experience in digital marketing (preferably in the IT field).
  • Hands-on experience with Google ad campaigns, paid search and paid social - Google certifications welcome.
  • Proficiency in common platforms like HubSpot, Google Ads, WordPress, social media platforms, basic HTML coding skills are a plus.
  • Copywriting skills that enable you to tell compelling stories.
  • Good project management skills.
  • Team-oriented attitude and a proactive approach.
  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics, and content themes that will help us engage our audience.
  • Proven experience with Google Analytics; certifications are a plus.
  • English language at an advanced level (at least C1).
  • Experience with website content management systems.
  • Excellent communication skills.
  • Good command of the German language would be an asset.
Why is it worth joining us:
  • Your work will have a significant impact on the company’s growth.
  • Each of us directly cooperates with a leader and we put emphasis on feedback in our daily work. During regular meetings with your leader, you will find out about your strengths and determine how to use them both for business and personal development purposes.
  • You will take part in major changes taking place in the marketing area at Objectivity. It’s being reshaped, as such you will have a great influence on your key area.
  • When it comes to marketing, we’re open to trying new ways. To us, networking and knowledge always go first, tools are of secondary importance.
  • To find out more:

… Even if we do not get to start our cooperation, you are certain to receive extensive feedback including both business and technical aspects. We believe it is one of the most valuable development tools.

To find out more:
What we can offer:
  • ‘Great Place to Work’ Certificate
  • Working remotely or at the Wrocław/Gdańsk office
  • Contract for an indefinite period from day one
  • Private medical care for you, your partner and kids
  • Private investment fund
  • Life and travel insurance
  • Multisport card that can be exchanged for Cafeteria System
  • Development within working hours (8 days/year)
  • Over 70 internal technical training and soft skill workshops
  • English or German classes during working hours
  • Certifications
  • Pluralsight package
  • 33 days of sick-leave with 100% of salary paid
  • Bonus for recommending a highly-skilled professional (2000/8000 PLN)
  • Relocation bonus (6000 PLN)
About Objectivity

Objectivity is a values-driven IT outsourcing partner. We are Digital Transformation Specialists who create Win-Win solutions for all our stakeholders. Our specialty is designing, delivering and supporting IT solutions that help our clients grow. As a mature organisation, we have an ethical framework that supports our activities. We are socially engaged, and always willing to help.

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